Hennessy Presents: Project Wild Rabbit


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Hennessy is the world’s #1 Cognac. Hennessy has a long history of celebrating the arts and has become recognized for its innovative artistic collaborations with prominent cultural influencers from various creative disciplines. Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for seven generations and spanned five continents. The collaboration and shared passion of two families is at the heart of Hennessy’s unique legacy. Hennessy’s success and longevity are the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation and an unwavering commitment to Creation, Excellence and Legacy.


In 2012, Hennessy V.S launched its Wild Rabbit campaign. The Wild Rabbit represents the ever-evolving pursuit to push past the limits of one’s potential. Since the campaign’s inception, Hennessy V.S has highlighted the personal “Wild Rabbits” of cultural icons including hip hop artist Nas, musician Erykah Badu, and award-winning filmmaker Martin Scorsese. For Hennessy, the 250-plus-year pursuit of perfection in Cognac is the brand’s own Wild Rabbit.


Hennessy V.S is committed to supporting the next generation of artistic talent. To continue its commitment to the arts, Hennessy is entering its fifth year of partnership with Pratt Institute to present the Project Wild Rabbit.

Project Wild Rabbit tasks ten Pratt students from multiple creative disciplines to produce an original piece of artwork inspired by their personal Wild Rabbit. The students’ artwork will be on display during Art Basel at the Project Wild Rabbit Gallery on December 1, 2016.There will be two Project Wild Rabbit finalists; one has been preselected by an expert judging panel https://youtu.be/uurfHrZBX3Q and the second is to be selected by consumer vote. The two finalists will receive a stipend to assist them in jump-starting their career, and will be invited to attend the Project Wild Rabbit Gallery in Miami.

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